Ranch partners
The families behind every pound
Give A Pound beef comes from a small circle of California ranch families on the Central Coast. They share a way of working the land that you can taste in the beef.
1875Featured ranch
Avenales Ranch
La Panza Range, San Luis Obispo County
Family run since 1875
Avenales sits in the high country of the La Panza Range, where the valley floor is filled with oaks that stand tall and the grass runs to the horizon. Six generations of the same family have run cattle here, and they are rooted in regenerative grazing and focused on better soil and better beef.
With rotational grazing at its core, this ranch is focused on soil, cattle, community and consumer health. The cattle graze on oak sprinkled grasslands in the heart of the Central Coast. That focus is exactly what you taste.
- Range
- 18,000 acres
- Herd
- Cow and calf herd, grass fed and grass finished
Rotational grazing
The herd moves through the range on a schedule that lets each pasture recover, building deeper roots and richer soil year over year.
Land stewardship
Springs, oaks, and native grasses are protected as working parts of the ranch, not obstacles to it. Healthy range holds water and feeds wildlife too.
Animal welfare
Low stress handling, room to roam, and a calm herd. The cattle live a full life on grass with the sky for a roof.
Taste the difference this ranch makes
Every pound you buy supports this California family and sends a matching pound to the SLO Food Bank.